Courtesy Avon

If you’ve been McDreaming of getting your hands on Patrick Dempsey’s new fragrance with Avon, you wait is almost up. At this week’s launch event in Manhattan, the Grey’s Anatomy star unveiled Unscripted, his signature scent with notes of cardamom, black peppercorn, fig and lavender. The actor, whose makeup-artist wife Jillian Dempsey is Avon’s global creative color director, tells WWD, that he wanted to create a scent that was “classic but still clean, elegant and modern without it being too overwhelming.” Click here to hear more on what the Patrick told PEOPLE about his latest role — and his not-so-fresh-smelling past. But Dempsey’s not the only man suddenly getting in on the fragrance game. This fall alone will see the launch of scents by Tim McGraw, Usher, David Beckham and Antonio Banderas. Tell us: Will you consider buying Patrick’s scent when it hits stores this fall? Which of your favorite leading men do you wish would create a signature scent?

Courtesy Bluefly.com

Victoria Beckham and Heidi Klum won’t be the only lucky ladies wearing Christian Siriano originals. The Project Runway winner’s own line is now available exclusively at Bluefly.com — and is already up to 40% off the retail price. Sticking to his edgy style, the young designer presents black and metallic pieces in trendy silhouttes including a high-waisted gold skirt, puff-sleeve dresses and blouses, sateen skinny pants, tailored blazers and more. Items range from $96 T-shirts to the $590 “Posh” puff sleeve blouse — could the real Posh was a muse for this style? In his own words, we think Christian’s break-out line is definitely “fierce”. Check out what Christian himself has to say about his collection here. Tell us: What do you think of Christian’s line for Bluefly.com? Is it as fierce as you expected?

Click here to shop Christian’s line at Bluefly.com!

Soul Brother/FilmMagic

Hot on the heels of announcements that we’ll soon be able to smell like Jessica Simpson with a spritz of her fragrance Fancy, and slip into her signature undergarments, the singer has just revealed that we’ll also be able to dress like her. WWD reports that the star has inked a deal for a full line of dresses slated to launch in Spring 2009 in department and specialty stores. “I’m extremely excited,” she tells WWD. “I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style.” Even if she couldn’t tell the difference between chicken and tuna, she’s turned out to be extremely business savvy. We can already get a piece of the singer through her successful lines of eyewear, purses, jewelry, clip-in hair extensions, bath and body care products, outerwear and footwear — with the shoe line alone estimated to pull in a quarter-billion dollars this year. Tell us: What do you think of Jessica’s decision to expand her style empire with a dress collection? Will you wear the frocks?

Courtesy Bongo

Bongo has just announced that pop star and actor Jesse McCartney will take on a new role, starring in their fall advertising campaign for Fab 5 Fit jeans — and we have a sneak peek. While celebrity spokesmodels are nothing new to the brand, whose past famous faces include Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson, Jesse will be the first man to front their ads. And the “Leavin’” singer — covered in kisses and surrounded by a bevy of women — looks happy to stick around. “There’s nothing better than a girl in a T-shirt and jeans,” he says. “So the Bongo shoot was a dream come true for me!” You’ll have to wait to see the full campaign of print and internet images starting in September, but you can get the look from the ads for yourself even sooner when the line hits stores in August (pop star not included). Tell Us: What do you think of Bongo’s decision to have a man star in ads for a women’s line?

Steven Meisel

David Beckham isn’t the only star taking it off! When Calvin Klein chose Eva Mendes to be the face of both their Seductive Underwear collection and Secret Obession scent we knew the ads would be steamy, but these definitely rival the soccer star’s Armani ones, with the sexy actress posing scantily clad in satin and lace bra and panties. This is just a preview! Eva will have more seductive ads for the scent. Both campaigns will hit magazines this September. Tell us: What do you think of Eva’s Calvin Klein ads so far?

Steve Granitz/WireImage

From Gwyneth Paltrow to Maggie Gyllenhaal, stars are working the red carpet in jumpsuits — with varying degress of success. Selma Blair popped up in a provocative, glammed up Marchesa jumpsuit for the premiere of Hellboy 2, looking so much more glamazon than ’70s disco queen! The wide-leg bottoms are just wide enough (without venturing into bell-bottom territory!), making the suit look elegant and comfortable. Minimal accessories — small earrings and a classic Chanel clutch — keep it from looking costume-y, and tasteful beading along the plunging neckline adds just a touch of sparkle. Tell us: Would you wear a jumpsuit like Selma’s?

courtesy Tom Ford

If you’re anything like us, thoughts of patchouli more likely conure up images of the Grateful Dead than red carpet elegance. But for his latest fragrance, White Patchouli, designer-extraordinaire Tom Ford wants to challenge all your preconceived notions about one of fragrance’s most maligned notes. And not stopping at challenging just our noses, Ford puts his iconic spin on one of music’s most eccentric singers — Grammy winner Erykah Badu, who is insanely glamorous in the black and white ads. As fans of Tom Ford’s past fragrances, we can’t wait to try out his next scent when it launches in September. Tell us: What do you think of the design house’s choice of Erykah as the face of their fragrance? Will you consider wearing a patchouli-based scent?

PA Photos /Landov

With Halle Berry, Jessica Alba and Elle Macpherson already on their roster of gorgeous spokesmodels, there’s no question that Revlon already looks pretty good. And they’ve just announced that they’re about to up the pretty ante even further with the addition of Jennifer Connelly as the latest face of the their global advertising campaign. What was behind the Academy Award-winner’s choice to partner up with the cosmetics giant? “Revlon is one of the great iconic brands of today,” she says. “And I am thrilled to be part of a company that has done so much for women around the world.” And she plans to use her new position to do a little good herself, by fronting Revlon’s philanthropic activities and charity fundraising. We can’t wait to see what direction Jennifer takes the Revlon ads next summer, but we want to know what you think. Tell us: How do you feel about Revlon’s choice of Jennifer as their newest face?

The Oscar winner has worn everything from Oscar de la Renta to Donna Karan, but for the cover of her new album, which hits stores in September, Jennifer Hudson proves that she’s no fashion snob, opting for a simple $36 glitter-striped American Apparel dress. Bargain hunting’s nothing new to the “Spotlight” singer, who readily admits to an obsession with affordable British chain Topshop. But while the cotton dress may have been a bargain, when it came to accessorizing the look she went decidedly high-end, glamming it up with a $475 LAI Vamp belt. We think Jennifer’s cover frock is even more flattering than some of her designer dresses (Oscars anyone?). And what we love most is that it’s a look we can get too! Click here to buy J. Hud’s dress at American Apparel. Interested in more affordable star fashion? Check out other star styles under $100 here including looks from Jennifer Lopez, Eva Longoria, Carrie Underwood and more.

Jerry Lai/Getty

Ashlee Simpson has cycled through plenty of looks in her career, but she seems to be sticking with her long red hair for now. But our question for the mom-to-be is, can you see from under those bangs? Sure, they match husband Pete Wentz’s carefully straightened fringe, but we’d start bumping into things if we had such long bangs. We want to know what you think! Tell us: Would you wear your bangs as long as Ashlee?

Courtesy Kohl’s

It’s the battle of the celebrity designers! In the same week Rachel Bilson and Justin Timberlake appear in their own ads, Avril Lavigne debuts her line! The rocker chick’s Abby Dawn juniors sportswear line is now available in Kohl’s stores near you. Avril’s first clothing line is definitely filled with her signature style — from rock ‘n’ roll printed T-shirts, plaid shorts with pocket chains, suspender tees, tiered mini skirts and even hoodies. The best part is that nothing in the line is over $40 this season. You can shop Avril’s whole Abby Dawn line right now at kohls.com Tell us: What do you think of her line? Would you buy it?

Jason Merritt/FilmMagic

What better way to spend a lazy summer Sunday than with good food and tons of sparkling jewels? That’s just what Nicky Hilton, Jamie-Lynn Sigler, Kourtney and Khloe Kardashian, Christina Milian and more did this past weekend. The star-studded group partied Malibu-style at the Lia Sophia clambake with fried clams, lobster, truffled fries and flavored cocktails. Though the fashionable bunch arrived sans jewels to celebrate the launch of Lia Sophia’s West End III collection, they quickly became well-adorned once they stopped by the jewelry bar. Lia Sophia, a favorite amongst Hollywood stars like Paris Hilton, Lindsay Lohan, Sienna Miller, Katherine Heigl and more, provided a preview of her new pieces for her line’s famous fans. Nicky Hilton picked up some $8,000 worth of jewels. Khloe and Kourtney Kardashian, who wear the jewelry constantly on Keeping Up with the Kardashians, wasted no time and went straight to the bling before hitting the food. Lia Sophia’s new West End III collection consists of gold bangles with black onyx and white finishes, long gold necklaces jeweled cuffs and more — view it by clicking here. – Reporting by Alexis Chiu

Carin Baer/AMC

The nominations for the 60th annual Emmy Awards have just been announced, and while, sure, we’re interested what show will win Best Comedy Series and who’ll take home the award for best actor — if we’re honest, what we really care about is the clothes. And there’s stiff competition this year for the Outstanding Costumes for a Series, with episodes from some of the small screen’s best-dressed shows vying for most chic. And who are the stylish nominees? Desperate Housewives, Mad Men (above), Pushing Daisies, The Tudors and Ugly Betty are each in the running to win the award. We have some definite favorites in the bunch. But we want to know what you think. Tell us: Which show deserves to win the best dressed? What character’s style do you love most?

courtesy Neil Lane; Lester Cohen/WireImage

How’s this for a sequel? After eloping in a very private ceremony in April, Jason Biggs and actress Jenny Mollen exchanged vows for a second time Saturday evening in front of family and friends. About 40 guests attended the intimate sunset ceremony in Napa, California. And it wasn’t just joy that had the bride glowing. Mollen shone in these five carat diamond and platinum earrings and a fifteen carat diamond and platinum bracelet by Neil Lane. Biggs, 30, and Mollen, 29, met on the set of My Best Friend’s Girl in 2007 and were engaged in January.

Courtesy DKNY

Gearing up to release her first line, Edie Rose for DKNY Jeans, Rachel Bilson strikes a pose for the line’s chic ad campaigns. In the actress’s first foray into design, she takes center stage to promote the juniors sportswear line in a chic black belted dress and funky vest. Just like in her everyday wear, Rachel seems to have combined her California cool fashion sense with an edgier runway sensibility. We can’t wait to see more when the collection is hitting stores like Macy’s, Dillard’s and Nordstrom in September. Tell us: What do you think of Rachel’s new ads? Are you excited for her line to come out?

Clark Samuels/startraks

Lauren Conrad may be expanding her eponymous design line — recently previewing Holiday, Fall/Winter and Resort collections as well as discussing a possible shoe line — but not everyone is buying it. Kitson owner Fraser Ross has dropped Conrad’s line from his well-known Robertston Boulevard boutique, citing flagging sales coupled with a lack of support on Conrad’s side. Ross tells PEOPLE, “Celebrity clothing lines are a tough sell as it is, and you have to promote your line just as you would an album or a TV show.” And as Ross points out, it’s not that Kitson is inaccesible for Conrad. “Lauren has been on Robertson three times since her clothing line launched but she couldn’t pop by to say hello to the sales staff that sell her line to her fans.” Ross’s advice to Conrad on how to succeed in fashion reasonates to all of her fellow celeb designers. He explains, “You have got to make your clients and customers happy because you are competing against a lot of talented designers in the industry.” Tell us: Have you bought L.C.’s clothing line?

var brightcovePlayerID = '';buildBrightcovePlayer(1670082264);

She’s one of Hollywood’s hottest superheroes, and now Hayden Panettiere is setting her sights on singing — and she’s letting Candie’s in on the action. The footwear giant has just announced that as part of the Heroes actress’s second season as a spokesmodel for their juniors line, they will feature Hayden’s first-ever music video, “Wake Up Call,” as a television commercial spot. And although the single from her debut album won’t be available to download from iTunes until August 5, she’s giving PEOPLE an exclusive first look and listen. Find yourself craving the styles she shows off in the video and print ads? You’re in luck. The items will be available as part of Candie’s back-to-school collection exclusively for Kohl’s. You’ve seen, you’ve heard. Tell us: What do you think of Hayden’s single?

Clark Samuels/Startraks

She may be best known for her famous curves, but Kim Kardashian’s upcoming foray into fragrance is pushing her into uncharted sensory territory. At this weekend’s Intermix-hosted VH1 Rock Honors party, the reality star dished to PEOPLE about becoming a master perfumer with her signature fragrance launching next May. “It comes out Mother’s Day and [I'm] gearing up for the launch,” she says. “We have some time, but it’s going through the process of smelling every single perfume and samples and telling people what you like and what you don’t. And then smelling it in the bottle smells different on a stick, which smells different on the skin.” So were did she start? “I knew exactly what I wanted,” she says. “Over the course of the years, I would collect different bottles, and they were very sentimental to me. I still have perfumes that my father bought me in New York and here and Italy and different places, that I would hold onto. And I wanted something that the bottle would be special for if someone got it as a gift.” And she’s definitely not fickle when it comes to fragrance. “I only wear one scent. I’ll stick to the same perfume for years before I switch,” something she hopes her fans will be able to do with her fragrance. “I wanted it to be something that you can have and wear it day or night and have it forever.” Tell us: What fragrances do you keep coming back to over the years? Will you add Kim’s scent to your collection when it launches in 2009?

Ramey

The new hair cut, the slightly fuller figure. Eva Longoria Parker is citing her Desperate Housewives character needs as the reason for her new look. According to her personal rep, Eva is reflecting a change in her on-screen character Gabrielle — who goes from her usual sex kitten to an over-worked housewife with kids in season five. “She’s making herself look like that as her character has let herself go. Gabrielle has gained weight and cut her hair,” Liza Anderson tells PEOPLE of Longoria Parker’s character. “She’s a worn out mother with two kids.” Longoria Parker was pictured on a European vacation — notably on a yacht off the coast of Italty — looking minutely larger than normal, prompting the usual rounds of pregnancy rumors. Anderson chalked this slight gain to Gabrielle’s woes. “And even that was not enough. She’s also wearing butt pads and a stomach pad to play the part.” And did Longoria Parker enjoy the method-eating? “This is a lot of fun,” says Anderson, “but as an actress.”

Courtesy In Style

In the August issue of In Style magazine, which hits stands this Friday, cover girl Rihanna opens up about her rule-breaking fashion philosophy — and her future. While her non-conformist sense of style sets her apart from the crowd, she tells the magazine it’s all about having fun and staying true to herself. “I love to play to both sides of my personality — the girlie and the tough. That’s what makes my style different.” And taking her own path sometimes garners unexpected attention, especially when it comes to that famous short bob. “The first time I heard people were asking for the Rihanna, it was really flattering and maybe a little strange. It caught be by surprise, but now I feel it’s a very cool thing. I don’t feel the pressure to change it up again at all. I like it, as they like it.” At just 20 years old, the singer sees her future approaching fast, telling the mag, “I feel like I have so much more to accomplish before I’m 21.” But what about a decade down the line? “In 10 years I want to have already started my family and have some business of my own. A fashion line, a makeup line, and I still want to be doing what I’m doing at a much bigger capacity — by the grace of God!” Click here for behind-the-scenes footage of the cover shoot, and get the full interview in In Style, just in time for the weekend.

courtesy William Rast

While many Hollywood designers, like Jessica Simpson and Lauren Conrad, are quick to attach their images to their design endeavors, Justin Timberlake has kept his name — and face — on the DL at William Rast, the premium denim collection he started in 2005. But that’s about to change this fall as Timberlake steps in front of the camera for the company’s latest ad campaign that include a series of steamy web shorts entitled My Name is William Rast. The serialized shorts — which Timberlake co-wrote, co-directed and composed the score for — feature Justin as rebel Rast on the lam with his love interest, played by model Erin Wasson. While they won’t launch until later this month on the William Rast website, but we’ve snagged you a sneak peek at the campaign’s sexy print ads. Tell us: What do you think of Justin stepping in front of the cameras?

Target

Don’t wait until the much coveted line hits Target stores this Saturday — get a head start and shop all the fabulous looks right now online! Designer Monica Botkier took some of the line’s most fashionable styles — think chain-link handles, studded details, metallic clutches– and combined them with Target’s unbelievably affordable prices. Think $20 for a clutch and $50 for a tote, instead of the line’s usual $500-plus price tags! We can’t wait to get our hands on the metallic wristlets (just $20) or the bold fuchsia hobo (only $40). Click here to shop the whole Botkier for Target line — now!

INF

Following in the fashionable footsteps of her friends Victoria Beckham and Katie Holmes, the Eva Longoria has chopped her hair into a shoulder length bob just in time for the dog days of summer. Not only is a bob easier, as Hayden Panettieretold us of her chin-length do, but it’s a great way to shake up a look. And since it’s Hollywood, there’s always extensions if she gets bored!Tell us: What do you think of Eva Longoria’s new look? Love it? Hate it?

Courtesy Parlux

Her new fragrance, Fancy, won’t be in stores for another month, but Jessica Simpson is giving PEOPLE.com readers a first look at her sexy new, Brigitte Bardot-inspired ad campaign. And while the images evoke the same sensuality as the iconic French actress and singer, the fragrance itself is pure California chic. “With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” she says. And she couldn’t be happier with the results. “This is a special fragrance — personal, whimsical, playful and romantic. To me, Fancy is just that: fancy.” Tell us: What do you think of Jessica’s smoldering new ad? Will you buy her scent when it launches August 15th?