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With an iconic Sports Illustrated cover and ads for Victoria’s Secret, Petra Nemcova is already one of the fashion world’s most famous faces. And the jet-setting star — and former flame of James Blunt — is about to unveil a sexy new look for Rampage jeans. Although photos from the campaign won’t appear in magazines until this fall, PEOPLE has an exclusive look at the Czech supermodel’s hot new style. The images, shot by famed photographer Giles Bensimon, feature Petra wearing everything from black lingerie set paired with an oversized handbag to skinny gray jeans with rhinestone-studded back pockets. And the fashionista didn’t leave the shoot empty-handed, scooping up her favorite pieces to spice up her off-set wardrobe. Tell us: what do you think of the Petra’s strong and sexy new look?

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Stars were shining bright at the opening of celeb and fashion photographer Mario Testino’s latest exhibition, “Obsessed by You”. And Testino himself appeared pretty star-struck by his party’s celebrity turnout. “I’ve planning this for so long, look how many people came!” he told PEOPLE last night, at the luxe Phillips de Pury & Company auction house event in London. Shirtless waiters served Champagne and Pimm’s to a fashionable crowd that included designer Tom Ford and models Naomi Campbell and Claudia Schiffer, who, like many of Testino’s subjects, has a long-standing relationship with the photographer. “I’ve known Mario for 20 years. When he was not even Mario Testino yet,” said Schiffer. “He’s always been amazing.” And Ford concurred: “It’s hard to say which [photograph] is my favorite because I love Mario’s work. Every picture in these rooms is terrific.” Click here for more details the collection of 32 star-studded prints which will be on view — and for sale — from today through July 26th.

Dan Steinberg/AP

If a weekly dose of Keeping up with the Kardashians just isn’t enough for you, you’ll soon be able to get even more of the show’s biggest star. Kim Kardashian announced this morning that she will launch her very own celebrity fragrance in May of 2009. “It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with now and different scents!” she explains on her blog. “It all started when my mom introduced me to famous perfumer…. She and I have been working together to create a scent that is uniquely me that I can share with everyone!” No word yet on precisely what the fragrance will smell like — but we’ll keep you posted as more details come in. Tell us: Will you wear Kim’s scent when it launches next year?

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With recent films like Ironman and Talladega Nights under her belt, model-turned-actress Leslie Bibb is returning to her catwalk roots. Almay confirms to PEOPLE that Bibb has been appointed as their global brand ambassador, joining supermodels Elaine Irwin Mellencamp and Marina Theiss. And Bibb, who was discovered during a 1990 Oprah Winfrey Show model search with Elite Models, is thrilled to be back. “The Almay Woman is pure, fresh, and natural, which is how I try to be everyday,” she says. “It is a tremendous honor to be partnering with a brand which shares the same sensibilities on life and beauty.” Tell us: What do you think about Almay’s choice of Bibb as their newest ambassador?

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Liv Tyler isn’t just in Paris this week to check out the couture shows — although she did make a front row appearance at Christian Dior already — she’s in the City of Lights with her younger sister Chelsea to ring in her 31st birthday. At the the Blue Soiree at the Hotel Crillon for Lanvin and Acne (celebrating the companies’ joint collaboration on a denim-wear collection), the Lanvin-clad actress tells PEOPLE that she’s “excited” for her getaway. “It’s my birthday tomorrow and I’m going to spend it with my sister and we’re going to a Givenchy show,” says Tyler. “I’m excited to have a little fun here with my sister.” But at that very moment, she was even more excited to see the man of the hour, whom she greeted with hugs and kisses. “I love Alber Elbaz. He’s such a kind man. I love Lanvin — he made it [the dress] for me,” she gushed of the diminutive designer. Other guests in attendance included Eva Mendes, in a swirling Dior dress, and uber-stylist Rachel Zoe.

Eliot Press/Bauer-Griffin

Emile Hirsch is a lot of things — a certifiable action star (hello, Speed Racer!), a Screen Actors Guild award nominee — but one he isn’t yet: a style star. Sure, that may not be a legitimate expectation for the 23-year-old actor who roughed it for his role in Into the Wild. But Hirsch appears to be trying to change all of that. Witness the glam-Western inspired getup he wore to Valentino’s spring menswear show recently — he is also the face of the line for the Spring 09 collection. You have to appreciate that he made an effort past his typical uniform of jeans and a T-shirt, but we can’t help but think that Hirsch missed the mark by trying to go too high fashion all at once. And here’s what really stings: He has the raw materials — never mind the acting chops — to be the full package: a brilliant actor and a head-turner. Tell us: What do you think of Emile’s look? Is it hot? Or does he need a makeover?

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She may be known for how little she wears on stage, but at last night’s W Magazine screening of Battle in Seattle in Malibu, burlesque star Dita Von Teese gave PEOPLE a backstage scoop on her life, love, and soon-to-launch line of lingerie. “I work a lot. I’m traveling all the time, so I go to a lot of parties and events and I have fun. My work is fun,” says the former Mrs. Marilyn Manson. And while she is dipping her toe into the dating pool again, finding a man is not a priority at the moment. “I just work a lot, and fortunately work for me is a lot of fun. Along away I meet a nice gentleman to go out with once in awhile — actually they’re not gentlemen at all.” In addition to her party-hopping, Dita is working on an appropriate new line of apparel. “I have a lingerie collection coming out for Wonderbra only in Europe,” she tells us. “I’m really excited about that.” And fortunately for us, she’s not counting out bringing the collection to America after the September launch. “I think it’s a really beautiful collection,” she says. “People are really excited about it. So we’ll see.” Tell us: Would you wear Dita’s signature line of lingerie if it launched in the U.S.?

Branch/McMullan/Sipa

As Becki Newton stepped inside the Christian Louboutin boutique in Beverly Hills on Tuesday night, the wide-eyed Ugly Betty star told PEOPLE, “[This store is] very dangerous!” Felicity Huffman would know. Within a half hour, the Desperate Housewives actress had already bought two pairs of the pricey red-soled shoes at the party, where guests also purchased products from French skincare line Darphin to benefit P.S. Arts. “I got a pair of boots that I’ve been eyeing for a year and a half that I almost bought for my birthday, but I was like, ‘I can’t buy Christian Louboutin shoes, I can’t!’ And so I went in and I got them, which is very exciting,” said a giddy Huffman, who picked out a pair of “Wizard of Oz sparkly shoes” too. Does her hubby William Macy support her shoe habit? “Yes, I do!” assured Macy. Meanwhile, Newton, who drooled over the ankle boots, snagged a pair of platform sandals instead. Other guests included Steven Cojocaru and stylists Elizabeth Stewart and George Kotsiopoulos. – Jenny Sundel

Mark/PRNewsFoto

She’s a succesful reality show star, budding designer, and the face of Avon’s mark Cosmetics. And this fall, The Hills‘ Lauren Conrad is giving back with a charity necklace to help young women. The $22 Have a Heart pendant will benefit the Girls m.powerment Campaign, with a full 90% of net proceeds from each sale going directly to the group. “The design came from a vintage necklace,” Lauren revealed at a launch event last week in N.Y.C. And, mirroring the star’s own signature style, “It’s understated, with just a little detail to it.” Click here to learn more about Lauren’s relationship with mark — and be sure to check out her favorite products of the month. We’ll keep you posted on when you can do your part by picking up the chic and charitable chain.

courtesy Armani

David Beckham got the internet buzzing with his racy Emporio Armani underwear ads, and the hunky soccer star took to his own blog to talk about the unveiling event for his billboards in San Francisco. He blogs, “Well I’m sure you’ve seen the pictures but last Thursday I went to San Francisco to see the unveiling of the new Emporio Armani campaign I shot a while back. To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible.” What else has been incredible for David? Getting to visit the Golden Gate city, blogging “It was great to meet some of the people who’d come out especially though, I’ve always wanted to visit San Francisco, so it was a great to finally get there…” We’d like to get there and see the billboards! Tell us: Have you seen the Beckham billboards in San Francisco?

Louis Burgis/Splash News

Gerard Darel’s luxe bags are already a favorite with the big screen’s hottest fashionistas like Halle Berry, Eva Longoria and Jessica Alba. And now, WWD reports, the French fashion house is snagging one of Hollywood’s up-and-coming actress to represent the brand. Mamie Gummer, lookalike daughter of iconic actress Meryl Streep, will replace Gallic singer and actress Charlotte Gainsbourg, who has been the label’s face since 2003. As much as we love Charlotte, we can’t wait to see Mamie in action. But we want to know what you think. Tell us, how do you feel about Gerard Darel’s decision to feature an up-and-comer for their campaign?

Sara De Boer/Retna

She’s spent over 15 years in the fashion business, and Heidi Klum’s career — and life — just keep picking up speed. The model and Project Runway host talked with BellaSugar.com recently about her philosophy on life, style and living with kids. While her life filled with kids, a famous husband, and a bustling career keeps Heidi busy, she’s found the secret to keeping life in balance. “My first priority is always my children and my husband,” she says. “Everything else has to come second or it just doesn’t work.” But that doesn’t mean Klum is slowing down with her enterprises. In addition to a line of jeans for Jordache, signature jewelry line, Klum has just launched a new cosmetics line, In an Instant, but she’s level-headed when it comes to beauty, telling BellaSugar.com, “The important thing is to surround yourself with people who love you no matter what you might look like in the morning.”

Demis Maryannakis / Splash News

She’s may be just 14-years old, but Gossip Girl’s Taylor Momsen can add another line to her quickly expanding resume. Following in the footsteps of stars like Mischa Barton, the young actress has just signed to IMG Models, the agency confirms to PEOPLE. No word yet on any cosmetics or fashion contracts in the works, but we’ll keep you posted as her modeling career develops. Tell us: Would you like to see Taylor in ads?

Dara Kushner/INF

David Cook is going out of his way to not discuss girlfriend Kimberly Caldwell lately, but for an idea of how serious they are, look no further than his head of hair. The Idol champ is featuring a new hair style after switching to Caldwell’s regular stylist. Caldwell even oversaw the most recent Cook haircutting adventure at the Luxelab in Santa Monica last week. “Kimberly was giving him pointers,” says a source. According to the source, Caldwell sat in the salon chair next to Cook’s, consulting with the stylist and David. “She was very hands on, very involved,” the source says. When not on hair patrol, the pair were affectionate to each other the entire time they were there. “They were pretty lovely-dovey, always touching,” says the source. “Kimberly was picking pieces of stray hair off of his face, and shoulders.” Under Caldwell’s guidance, Cook received a cut and color that was “edgier, darker, and more up to date.” The final result brought a squeal of delight from Caldwell, with the insider saying, “She seemed to be quite happy with the new look.” – Reagan Alexander

PER/ Fame

Michael Jackson hasn’t had a hit in a while, but instead of working on his next platinum album, he’s turning his eye towards fashion! The King of Pop has teamed up with Ed Hardy designer — and pal — Christian Audigier to launch a new line this fall. Audigier tells PEOPLE of the collaboration, “It’s the merging of the King of Pop with the king of fashion. Something explosive is going to happen.” As for Kitson owner Fraser Ross, who has already committed to carrying the line exclusively at launch, he tells PEOPLE that he has faith in the new line because “Michael Jackson is an international pop icon who has had a huge following throughout his career. I think people will think it’s hip to wear his line. Through all his ups and downs people still love him. He still has a huge fan base.” Tell us: Will you wear Michael Jackson’s new clothing line?

Hannah Thomson/Vogue

Looks like hockey star and Vogue intern Sean Avery is climbing the publishing ladder with remarkable agility, advancing from lowly intern to guest editor at mensvogue.com in just a few short weeks. In an online diary for the site, the New York Ranger gets shirtless in the Vogue fashion closet and dishes about his unlikely passion. “To me it’s simple: I like clothes. Always have,” he says. “I don’t watch sports. I don’t read about sports… Over breakfast in hotels when the Rangers are on the road, I read the Style section in The New York Times.” And Sean, who swapped his million-dollar Rangers salary for minimum wage (for the summer, at least), reveals that money’s not everything, waxing philosophical about the creative reward he experienced assisting on his first photo shoot. “As I watched the shoot progress,” he writes, “I had to wonder: Was the feeling this designer had — the pride of having his creations shot for the pages of Vogue — anything like the feeling I had after we beat the Devils in round one?… Was a young woman’s anticipation of a night on the town in her favorite new dress just a different version of a 12-year-old boy watching his favorite player No. 16 dominate New Jersey in five games? The world may never know — but that’s what I think.” We have to say, we’d never thought of it quite that way — but Sean might be onto something. Check out the full diary for yourself by clicking here, or click here to see more photos of the athlete and budding fashionista.

Dara Kushner/INF

You’ve gotten the chance to swoon over at David Beckham’s new Emporio Armani underwear campaign and style yourself in Victoria’s line of dVb jeans — and you’re about to have one more way to indulge in a little Posh and Becks. The couple has announced that in September they will launch pricier follow-ups to last year’s Intimately Beckham fragrances with the prestige fragrance duo Signature for Her and Signature for Him. “I am not just a famous person who is putting my name on different things and doing licensing deals all over the place,” Victoria says to WWD. “Everything I do is true to myself. With the fragrances, I designed the bottles, I got to the factory, I worked on the fragrances. I’m really the creator behind the project. You’re getting a piece of David and me with this.” And she’s optimistic about the success of the scents. “The good thing about fragrance is that it can reach out to many people,” she tells the paper. “My mom might not wear one of my dresses, but she still likes fashion, so she can be a part of that by buying the fragrance.” Tell us: What do you think about the couple’s newest enterprise? Will you buy their fragrances when they launch this fall?

Limelight; Abbot/Daniel/INF

What to wear on a summer date with a hot guy? Well, according to Blake Lively and Cameron Diaz, it’s Rag & Bone’s Peasant dress. The Gossip Girl star stepped out for dinner with her costar boyfriend Penn Badgley in her blue and white dress last week in N.Y.C., while the California girl hit the streets of West Hollywood with her new guy, British model Paul Sculfor. Both blondes look totally breezy and cool in their blue dresses — why not nab one for yourself on sale? Get it at eluxury.com now for $229, reduced from $325. Tell us: who wears their Rag & Bone dress better? Blake or Cameron?

Chris Weeks/WireImage

Call it a summer kick-off with style! Nestled into trendy Beverly Drive, Switch Boutique held a low-key barbecue on last week in Beverly Hills, celebrating summer with the latest and greatest from cult favorites like Alice + Olivia, Loeffler Randall, Elizabeth and James, Joie and Hussy. Fashionistas like Sophia Bush, Audrina Patridge and Tamara Mowry sipped on champagne and nibbled on cocktail burgers from Ruth’s Chris Steak House while perusing the extensive collection of clothing, shoes and jewelry and rocking out to tunes spun by none other than DJ AM. “I’ve been plunking my credit card down here since the day they opened,” confessed Bush, who hosted the soiree, to PEOPLE. Mowry, however, was a more recent convert. “I live right around the corner and I had no idea it existed and now I’m in love, and in trouble, because this is totally my style — it’s funky.” Our favorite? The Pour la Victoire platform sandals adorning the feet of several sales girls. Buy yours online at switchboutique.com. –Shruti Dhalwala

Andy Fossum/Startraks

Hayden Panettiere may keep mum on certain things — like her relationship with costar Milo Ventimiglia — but she was happy to chat with PEOPLE at the Ford Flex Rally in L.A. this weekend about her sassy new bob. The eighteen-year old actress tells PEOPLE, “With extensions and stuff because my hair is down to here still on the show, it’s like every other day it’s a bob. And then it’s dark, and then it’s blonde and long, so it’s kind of nice not to have to wake up in the morning and have your hair sticking out to one side.” And the besides being able to change up her style, what’s the best part of her short new do? “It’s like, oh my gosh, it’s so easy! I can run out the door.” As for the dark hair that Hayden’s been sporting on set, she confides that “I play two different Claires,” one of which will be evil. Tell us: What do you think of Hayden’s new bob?

John Sciulli/BEI

West Hollywood’s Robertson Boulevard got one more celebrity-adored resident Thursday night: designer Phillip Lim. Although his store, 3.1 Phillip Lim, officially opens for business on Friday, Kate Walsh, Jennifer Morrison, Camilla Belle, and Emmy Rossum all browsed the boutique for something new — dressed in Phillip Lim, of course. “Phillip actually made it for me to wear tonight,” Belle told PEOPLE of her colorful, Grecian mini. “Young girls can wear him, older women can wear him — my mom has pieces she wears and she looks so cool in them. It’s very accessible.” Inside, Walsh checked out fall cardigans and Morrison chatted with friends while Lim paused proudly for a moment before working the crowd. “I just can’t wait to see my old buddies,” he told PEOPLE of being in Los Angeles. “They are all here. And I’m going to give my mom a personal tour tomorrow. This is just a little bit much for her.” — Shayna Arnold

Jon Furniss/WireImage

What would adolescence be without a little Manic Panic experimentation? But how many of carry the wild color over into adulthood? Lily Allen appears to have had a little fun with some hair dye herself (could it be Manic Panic’s Cotton Candy Pink?) before the Glamour Women of The Year Awards. Of course, she’s a musician so her statute of limitations for crazy dye jobs is a little longer than most of us. But it gets us thinking Tell us: Would you dye your hair hot pink like Lily?

Andreas Branch/PatrickMcMullan.com/Sipa

Hollywood’s most stylish stars turned out this week to celebrate a great combination: Gucci and Rihanna. Guests like Sophia Bush, Nicky Hilton, Zach Braff, Camilla Belle and Rashida Jones mingled on the brand-new Thompson Hotel’s elegant rooftop lounge and dined on luxe fare. And the party’s guest of honor couldn’t have been happier. “It’s really nice,” she told PEOPLE of being honored. “Gucci is here, and we support each other.” But the singer’s superstar supporters were just as honored to receive an invite. “I am a big Rihanna fan,” One Tree Hill star Sophia Bush told PEOPLE. “She’s really one in a million, and at the level she is, she is so sweet and genuine and kind,” while Jones gushed, “I’m excited to meet her! She’s really cool. So beautiful and so talented.” But hanging out with the singer wasn’t guests’ only reward. Long tables lined with Gucci shopping bags were filled with an extra-special surprise — all the ladies at the event were gifted with Gucci’s much-coveted Hysteria Clutch.

courtesy Armani

Introduced to the thrilled throng outside Macy’s Union Square in downtown San Francisco as someone “who looks good in clothes too,” David Beckham unveiled two larger than life ads of himself as the drool-worthy body and face of Emporio Armani Underwear. PEOPLE had the chance to speak with the soccer star after his adoring fans got their autographs. So, does the stylish hunk actually wear his Emporio Armani undies? “I always wear the Armani underwear,” Beckham said. “I’ve worn it in every game since joining the Galaxy.” He loves the Emporio Armani underwear “because it is comfortable. It’s masculine but it has that feminine side.” As for the provocative ads, his mother took a while to adjust, but Beckham assured us that “Victoria loves it.” So do PEOPLE.com readers!